Programmatic buying in 100 words

Programmatic is the relatively new method of buying digital media. It’s an exciting example of consumer centric marketing and allows you to show the right message, to the right person, in the right context, at the right time. Think of the creative possibilities! You can buy each impression separately in real-time, using technology and data to cherry pick the right user and the right placement. Admittedly it’s complex and there are still challenges with the technology and measurement (‘mere speed bumps’ as Google puts it in their brand marketer’s guide). But it’s one to start considering for your recruitment campaigns.