Portfolio Archive - Page 2 of 2 - the communicators
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Archive

Holiday Inn Winchester

Creating an overnight success in print and press

Experienced in hotel openings, we became involved in the £16.5m 4-star star hotel, two miles from Winchester, at the point where the sales and marketing operation was being run from a portakabin. Our role was to realise the ideas of the in-house team to encourage the local community, business travellers and tourists to use the hotel from day one.

From menus to wedding packs, seating plans to stationery, press ads to leaflets, we helped bring the hotel, one of the first ‘new generation’ Holiday Inns, to life. Scarily meticulous organisation and co-ordination ensured that the restaurant, the bar, meeting and banqueting, and every hotel room had all the correct print material, and the trade magazines and directories had their ads and editorial.

HBXL Group

How to build a business

For us, this is the perfect example of a long-standing and successful working relationship between a busy marketing department and an attentive creative resource. Almost daily communication, monthly meetings and regular brain-storming sessions ensure that we are across this innovative and ground-breaking software business. The awards keep coming and the sales keep rising. The UK market leaders in construction software for small to medium-sized building firms ensure their target market is well informed and it works.

We produce regular emails (designing, writing, coding and sending) to large and varied databases, we also create short and long articles, whitepapers, mailshots, brochures, infographics, fact sheets, press and online ads, whilst supporting the company’s social media activity.

Branding has played an important part in the development of the company as well, and as new divisions have come on stream we’ve worked closely with the marketing team to ensure transitions are seamless and the identity remains strong.

Doubletree by Hilton

How to launch a new chain

We were asked to help launch the south west of England’s first Doubletree by Hilton. Working in conjunction with the organisation’s marketing department in North America we melded the company’s own identity with that of Cadbury House Hotel and Spa, the hotel chosen to undergo the huge transformation. The second stage saw a shift away from the Cadbury brand and a stronger recognition of the international hotel chain, famous for its warm cookies! We oversaw the production of everything from ‘do not disturb’ signs to dinner menus, laundry forms to wedding brochures and managed the print process from start to finish.

Cadbury Hotel, Health Club & Spa

Creating a new brand

We won the three-way pitch for the development when the health club and spa were nothing more than an architect’s drawing. We went on to create the branding – a squiggle – which became synonymous with the fun, imaginative hotel, health club and spa. We added it to livery, sports bags, drinks bottles, windows, menus, flyers – everything!

We worked closely with the sales team over a number of years to promote hotel stays, weddings, parties, business meetings, health club memberships and spa visits. The strategy was different for each market and the advertising and promotions reflected their specific requirements.

Blue Group

An insight into technology marketing

Blue Group is a global leader in marketing technology platforms and customer data. Customer information has never been more important and the company is well ahead of the curve, having been a key player for a number of years.

An invitation from their new Marketing Manager to help get a fresh marketing strategy off the ground presented an opportunity for us to creatively convey their complex cutting-edge marketing automation and customer insight technology.

Bath Spa University

Growing by degrees

Our first commission came when Bath Spa University was a University College and we’ve enjoyed a relationship with the marketing department and individual faculties ever since. It’s a privilege to work with the 8th best modern university in the UK as ranked by The Sunday Times.

The projects we have undertaken over the years have been many and varied, including through-the-line campaigns, prospectuses, annual reviews, Alumni magazines, accommodation handbooks, international collateral and course leaflets.

Our brochure conveying the strategic planning to 2020 included an illustration to depict the global ambitions of the university. The second pocket-sized version for all staff members opens out concertina-style to reveal the vision and performance measures.

Fantastic job on the Annual Review – it looks great!

Tessa Griffiths, Head of Marketing and Communications, Bath Spa University

AJM Pet Products

Product promotion

We’ve enjoyed a long-standing relationship and a wide variety of projects with this UK distributor of pet products. For seven years we worked on Techni-Cal, a Canadian cat and dog food range, providing marketing, advertising and PR for both the consumer and trade, together with support for the UK distributor network.

Since then we have gone on to work on the Canadian Nutram dog and cat food account in the UK, and Germany’s OkoPlus cat litter brand, hosting the German marketing department at our offices, and visiting them in their factory near Frankfurt. Market share of this eco-friendly litter has steadily risen year on year and campaigns have included specialist press and behaviour targeted online advertising.

Motorexpo International Motor Show

An international drive

The Motorexpo, a free-to-visit car show event that launched in Canary Wharf, London in 1996, went on to successfully expand into New York and Toronto. In all three cases the car shows were set in commercial districts imaginatively staged inside and outside high-end shopping centres. Working with the mastermind of this innovative event from day one, we created the brand, the tone of voice, magazines, directories, advertising, outdoor advertising, as well as the social media activity provision.

Our team liaised with the dealerships in all three countries to secure the assets needed and in conjunction with the shopping centre marketing departments, produced the artwork, whilst overseeing the print with international suppliers.

Thousands of quality leads were established directly with dealerships, manufacturers enjoyed the kudos it brought their brands, national and specialist press and TV picked up the story each year and the restaurants, bars and retail outlets enjoyed the uplift the annual event facilitated. 2015 marked the last year of these popular shows… until the next time.

Mid Somerset Festival

Setting the stage for future festivals

The festival was founded in 1902 and has been running continuously ever since – two world wars couldn’t stop it – making it one of the oldest festivals in the country. Today the annual March, Bath-based, event runs classes in Creative Writing, Speech & Drama, Music and Musical Theatre for both children and adults.

We have worked with the charity, non-gratis, for many years, building and maintaining the online-booking website, producing the programmes, posters, flyers and press ads, as well as liaising with the schools who contribute ads as part of the growing sponsorship programme.

Year on year the Festival has enjoyed much greater recognition, with adjudicators coming from far and wide to take part. And competitor numbers have risen to the point where extra days have been added to accommodate the additional schools signing up.

Bath Spa University Alumni

Graduating with distinction

Engaging alumni is crucial to the success of schools, colleges and universities. Bath Spa have always recognised its importance and at the start of 2013 invited agencies to take part in a competitive pitch to create the first Alumni and Friends bi-annual magazine for the university.

We were very pleased to be chosen and went on to produce five publications, first A4 and then oversize A5. As well as producing the layouts, we produced illustrations, infographics, retouched images and worked with the editor on headlines. Rich with content, each publication recognised and honoured alumni achievements, highlighted the work of the university, and announced fund-raising events and reunions.

This looks great. Brilliant!

Marnie Whiting, Head of Development and Campaigns