Creating an overnight success in print and press
Experienced in hotel openings, we became involved in the £16.5m 4-star star hotel, two miles from Winchester, at the point where the sales and marketing operation was being run from a portakabin. Our role was to realise the ideas of the in-house team to encourage the local community, business travellers and tourists to use the hotel from day one.
From menus to wedding packs, seating plans to stationery, press ads to leaflets, we helped bring the hotel, one of the first ‘new generation’ Holiday Inns, to life. Scarily meticulous organisation and co-ordination ensured that the restaurant, the bar, meeting and banqueting, and every hotel room had all the correct print material, and the trade magazines and directories had their ads and editorial.