Creating a new brand

We won the three-way pitch for the development when the health club and spa were nothing more than an architect’s drawing. We went on to create the branding – a squiggle – which became synonymous with the fun, imaginative hotel, health club and spa. We added it to livery, sports bags, drinks bottles, windows, menus, flyers – everything!

We worked closely with the sales team over a number of years to promote hotel stays, weddings, parties, business meetings, health club memberships and spa visits. The strategy was different for each market and the advertising and promotions reflected their specific requirements.