Product promotion
We’ve enjoyed a long-standing relationship and a wide variety of projects with this UK distributor of pet products. For seven years we worked on Techni-Cal, a Canadian cat and dog food range, providing marketing, advertising and PR for both the consumer and trade, together with support for the UK distributor network.
Since then we have gone on to work on the Canadian Nutram dog and cat food account in the UK, and Germany’s OkoPlus cat litter brand, hosting the German marketing department at our offices, and visiting them in their factory near Frankfurt. Market share of this eco-friendly litter has steadily risen year on year and campaigns have included specialist press and behaviour targeted online advertising.