Integrated campaign Archives - the communicators
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Archive

July 10, 2016

The Galleries Shopping Centre

Shopping around for an excellent service

Ours is a twenty-year love story starting from the moment the foundations were laid in Broadmead, Bristol. We designed, wrote, and managed the production of the launch material, then every kind of marketing piece thereafter. We’ve made TV ads including wonderfully magical Christmas affairs. There have been radio commercials, internal and external signage, hoardings, press advertising, bus advertising, 48 sheet posters, magazines full of products… We even went through a name change. And then back again. It was a blast. And gave us the experience to work on other shopping centres in places such as Cardiff, Ebbw Vale, Bromley, Middlesbrough…

April 4, 2016

Holiday Inn Winchester

Creating an overnight success in print and press

Experienced in hotel openings, we became involved in the £16.5m 4-star star hotel, two miles from Winchester, at the point where the sales and marketing operation was being run from a portakabin. Our role was to realise the ideas of the in-house team to encourage the local community, business travellers and tourists to use the hotel from day one.

From menus to wedding packs, seating plans to stationery, press ads to leaflets, we helped bring the hotel, one of the first ‘new generation’ Holiday Inns, to life. Scarily meticulous organisation and co-ordination ensured that the restaurant, the bar, meeting and banqueting, and every hotel room had all the correct print material, and the trade magazines and directories had their ads and editorial.