Archive

An international drive

The Motorexpo, a free-to-visit car show event that launched in Canary Wharf, London in 1996, went on to successfully expand into New York and Toronto. In all three cases the car shows were set in commercial districts imaginatively staged inside and outside high-end shopping centres. Working with the mastermind of this innovative event from day one, we created the brand, the tone of voice, magazines, directories, advertising, outdoor advertising, as well as the social media activity provision.

Our team liaised with the dealerships in all three countries to secure the assets needed and in conjunction with the shopping centre marketing departments, produced the artwork, whilst overseeing the print with international suppliers.

Thousands of quality leads were established directly with dealerships, manufacturers enjoyed the kudos it brought their brands, national and specialist press and TV picked up the story each year and the restaurants, bars and retail outlets enjoyed the uplift the annual event facilitated. 2015 marked the last year of these popular shows… until the next time.

Setting the stage for future festivals

The festival was founded in 1902 and has been running continuously ever since – two world wars couldn’t stop it – making it one of the oldest festivals in the country. Today the annual March, Bath-based, event runs classes in Creative Writing, Speech & Drama, Music and Musical Theatre for both children and adults.

We have worked with the charity, non-gratis, for many years, building and maintaining the online-booking website, producing the programmes, posters, flyers and press ads, as well as liaising with the schools who contribute ads as part of the growing sponsorship programme.

Year on year the Festival has enjoyed much greater recognition, with adjudicators coming from far and wide to take part. And competitor numbers have risen to the point where extra days have been added to accommodate the additional schools signing up.

Graduating with distinction

Engaging alumni is crucial to the success of schools, colleges and universities. Bath Spa have always recognised its importance and at the start of 2013 invited agencies to take part in a competitive pitch to create the first Alumni and Friends bi-annual magazine for the university.

We were very pleased to be chosen and went on to produce five publications, first A4 and then oversize A5. As well as producing the layouts, we produced illustrations, infographics, retouched images and worked with the editor on headlines. Rich with content, each publication recognised and honoured alumni achievements, highlighted the work of the university, and announced fund-raising events and reunions.

Marnie Whiting, Head of Development and Campaigns