Which holiday company will get my email address? The billion dollar question.
The run up to a holiday can be more enjoyable than the holiday itself. France beckons next summer and I’m in research heaven – newspaper websites, travel bloggers, reviews of properties, letting companies…I want even more information but I won’t hand over my email address to just anyone.
Once upon a time you could only come to a decision based on a TV commercial, magazine ad, radio commercial, outdoor poster, a mailing… And by default, the brands with the biggest budgets tended to have the biggest market share.READ MORE