How to build a business
For us, this is the perfect example of a long-standing and successful working relationship between a busy marketing department and an attentive creative resource. Almost daily communication, monthly meetings and regular brain-storming sessions ensure that we are across this innovative and ground-breaking software business. The awards keep coming and the sales keep rising. The UK market leaders in construction software for small to medium-sized building firms ensure their target market is well informed and it works.
We produce regular emails (designing, writing, coding and sending) to large and varied databases, we also create short and long articles, whitepapers, mailshots, brochures, infographics, fact sheets, press and online ads, whilst supporting the company’s social media activity.
Branding has played an important part in the development of the company as well, and as new divisions have come on stream we’ve worked closely with the marketing team to ensure transitions are seamless and the identity remains strong.